About Us

Pioneering the art form of Personality

Primo was created with the advocacy to encourage people to showcase the intense creativity of their unique and specific personal style through a subtle piece that knots a perfectly elegant and opulent ensemble. As purveyors of finely crafted artisanal menswear accessories made only from premium grade materials sourced from countries with only the best craftsmen, Primo attends to those who appreciate the artform of style and those who do not shy away from expressing a bit of flamboyance in their personality.


Brand Story

Primo, which is defined as to being the first of something, instills the ideology of being different. It was created to help each individual creatively set them apart from everyone else with the small subtle details they choose to accessorize with. Differentiating themselves in a way wherein they become first at something, a factor which ultimately becomes their distinct little nod of personality. Differentiating yourself by being the first one.

Since it’s realization on February 2018, Primo has been aggressively doing product placements and is now present in 7 stores located within prime locations around Metro Manila and Singapore, and has expanded their product line offering items from steel-molded accessories to silkwear and semi-precious stones ornaments.


Primo commits itself to provide a golden standard for quality in menswear accessories and to build a community of well-dressed gentlemen sharing their distinct individual personalities and translating it into the energy of passion.


Our goal is to reach the evolving global market and to be world renowned and appreciated for the excellence and art that Primo offers and to be able to live off a culture where everyone showcases personal style through a creative manner.

Available At

Common Suits Manila, Quezon City
Covent Grooming Lounge, Makati City
The Refined, BGC, Taguig City
The Fine Gentleman, Valle Verde 1, Pasig City
Masanting Sastreria, Meralco Avenue, Ortigas, Pasig City
Sama-Sama, Market Liberty, Evia Lifestyle Center, Las Pinas
Common Suits, 50 A Club Street